Blue Van Dyke, founder of Studio C and longtime church and marketplace leader, joins Church3.0 to unpack how data, personalization, and digital strategy can help churches truly know and shepherd their people. In this episode, you’ll learn how modern engagement tools—when submitted to the Holy Spirit—can drive spiritual growth, not just metrics. Blue Van Dyke shares how engagement marketing principles translate into kingdom impact. Tyler and Blue explore why knowing people, personalizing communication, and leveraging mobile apps are essential for church growth, discipleship, and long-term engagement in a digital age.

🔗 More about Blue Van Dyke:
Blue Van Dyke is the founder and CEO of Studio C and brings a rare blend of international business savvy, digital marketing expertise, and executive pastoral leadership to his work. He was first introduced to the concept of “member engagement” during his time at Mercedes, where he began shaping strategies that now help churches connect more personally with their people. Today, he leads Studio C in partnering with churches to implement tech-enabled, next-step communication strategies that drive engagement and discipleship. Blue, his wife Crystal, their family, and their dog Leo now reside in Arizona.

What You’ll Learn

• 🚀 Blue Van Dyke’s journey from global marketing to founding Studio C for churches
• 📊 How church data and personalization improve discipleship and pastoral care
• 📱 Why the church mobile app is the most powerful post-Sunday engagement tool
• 🧭 The Product, Placement, Promotion framework applied to ministry
• 🔍 How churches can avoid being “data drunk” and use insights wisely
• 🤝 Why engagement drives attendance and generosity as a byproduct
• 🔮 How predictive data helps pastors shepherd people before they disengage

🔗 Learn more about Apollos: https://apollos.com/church-growth

🔗 Connect with Blue Van Dyke on LinkedIn: https://www.linkedin.com/in/bluevandyke

Subscribe for more church leadership insights, digital ministry strategies, and faith + technology conversations.